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Standards of Practice

All Practitioners will state the 'Safety First' rule before beginning any trance inductions or techniques:

"During this, or any other altered state of consciousness, you will always be able to return to normal consciousness simply by counting 1,2,3 and opening your eyes. In an emergency, by opening your eyes, this will happen automatically - you will awaken refreshed, alert, and ready to deal with any situation."

Practitioners will at all times conduct themselves in a professional and appropriate manner.

Before beginning any course of treatment, your Practitioner will discuss and agree with you specifically:-

  • What positive changes or improvements you require.
  • Which methods are most likely to be used.
  • How you will both know when the agreed change has been completed.

Practitioners will only make claims that can be verified with substantiated evidence.

Where the Practitioner believes that another approach, discipline or method would produce a more effective result, you will be advised of this.

Client information is confidential, unless disclosures are made which cause the practitioner concern on legal or ethical grounds.



Code of Conduct in Professional Practice.



1. Within the Rowan Group of Practitioners, the terms Hypnosis - Hypnotherapy  - Psychotherapy and Neuro Linguistic Programming (N.L.P.) shall embrace the process(es) of facilitating therapeutic and/or remedial  change in the human condition by the means of the use of language (words) facilitated and enhanced by, as the practitioner may deem necessary, the further and additional use of an "anchor" which may consist of words, intonations, gestures, simple touch(es), positional changes and/or the use of situation or artefact, or a combination of any or all of these.

Such processes are legal in Great Britain , but there are certain restrictions. These apply principally to the use of such processes in the form  of  "on-stage " public entertainment - the control and licensing of such performances being the responsibility of the appropriate local authority whose advice shall be sought before practising in public.


2. The terms “Student”, "Practitioner", “Master Practitioner”, and "Member", shall describe such persons who have undertaken the New Pathways course(s) of training in Modern Applied Psychology: NLP, Hypnotherapy, Psychobiology and Time Line Therapy.


3. Membership of the Rowan Group of Practitioners is conditional upon the acceptance of this Code of Conduct. Such membership is regarded as a guarantee to clients, patients and the medical profession of the member's integrity, sincerity, and ability. In accepting membership, Practitioners must be fully aware of the responsibility they are assuming.   


4. No attempt is made in this code to suggest any technique of therapy specific to any presenting problem. It would be foolish to dogmatize or to set limits to a Practitioner's current intuitions and skills, or to inhibit the acquisition of new skills through further  more advanced or innovative trainings and studies.

But, as far as approach is concerned Practitioners are urged to avoid elaborate or theatrical techniques which may invite ridicule.


5. Apart from psychosomatic illness Practitioners have a vital part to play in the treatment of organic disease, in bringing both physical and mental comfort to a client/patient and in assisting orthodox medical treatment to alleviate or cure the presenting condition(s)


6. In general, Practitioners should behave with dignity, courtesy, discretion and tact, recalling at all times the responsibility set out in the foregoing paragraphs and the fact that they are personally responsible for their actions.





7. Practitioners must operate within medical policy and ethics as set out in paragraphs 20 to 27.


8. A Practitioner should always consider his/her practice to be complementary to and supportive of orthodox medical care.


9. The  term "Alternative" should only be used when orthodox medical care is not available or is deliberately not sought by the patient or client. Wherever possible the client should be made aware of the availability of orthodox medical care and the client's  permission obtained to enable the Practitioner to inform the relevant Doctor of the treatment given.

10. Notwithstanding paragraphs 8 and 9, Practitioners should not refuse to consider treatment of a client or to administer such treatment if it is thought to be appropriate.


11. Therapy should only be given/administered in response to an invitation from the patient/client or his/her representative or medical adviser. This is especially to be noted in view of much adverse publicity being caused by the misuse of covert commands and subliminal messages in the advertising, management and selling professions.


12.  If a Practitioner becomes aware that a patient may be suffering from a notifiable infectious disease,  that patient shall not be permitted to come into contact with other people, but shall be sent home and advised to consult his/her Doctor.


13. Practitioners shall not assume titles or descriptions (designatory letters etc ) that may give the impression that they possess medical qualifications, except where this is indeed the case.


14. The summary of the Code of Conduct, known as ‘Standards of Practice’ shall be displayed, where it can be read, before any treatment commences. If location or circumstances do not permit this, then issuing a copy of the Standards of Practice for the client to retain will be considered good practice. Naturally, emergencies are exempt from this.
Practitioners shall not normally ask for the removal of a patient's clothing except for perhaps hat, coat or footwear. In exceptional circumstances  and only in the presence of a witness of the same sex as the patient and with the patient's express approval and permission, further removal may be requested in order to observe a skin or other surface condition.

15.When a Practitioner is giving private treatment to a person of the opposite sex it is advisable to request the presence of a third party whose bona fides are acceptable to all parties.


16.  Practitioners shall not use manipulation, pressure points or vigorous massage unless and except where they possess appropriate professional training and qualification. Such appropriate professional training and qualification MUST be displayed and verified to both the public and to this Association before being included as part of the treatment given under the title(s) or authority (ies) of this Association.


17. Discretion shall be used when carrying out private therapy with patients who are mentally unstable, addicted to drugs or alcohol, or severely depressed or hallucinated. Such persons may more readily benefit from being treated by another practitioner with the appropriate level of experience. Caution should be exercised in potentially violent cases, and it is recommended that the practitioner should be accompanied by another experienced practitioner. Definitive steps and enquiries must be undertaken to ensure that such client treatment does in no way conflict with any being currently provided by the medical profession.


18. CONFIDENTIALITY IS PARAMOUNT.   The role of caring and patient listener is frequently an important part of therapy and elicitation of a client's  background information is also often necessary. Any information of a private or personal nature disclosed by a patient must be regarded as ABSOLUTELY CONFIDENTIAL, unless disclosures are made which cause the practitioner concern on legal or ethical grounds. It is permissible to discuss cases with colleagues, and submit articles to relevant publications, but identifying details must be withheld or changed. Where a child appears to be in danger, the member should report this to the relevant local authority. If in doubt, this must be clearly discussed with a New Pathways trainer immediately, as time is of the essence.


19. Members of the Rowan Group of Practitioners are required by this code of conduct to keep adequate confidential records of and for all patients/clients and of the treatment given. When treatment is prescribed by a Doctor, such records MUST  be kept.




20. Government policy permits a Doctor registered with the General Medical Council to use or to prescribe alternative  and/or  complementary treatment.

Relationship with Doctors


21. Practitioners shall strive for a good relationship and full co-operation with the medical profession. Practitioners of alternative and/or complementary therapies are not, in general,  qualified to give medical advice or to interfere in any way between doctor and patient.  

In particular:-

a. If a patient has not consulted a doctor, the practitioner shall suggest that this be done.

b. The Practitioner shall not countermand instructions or prescriptions given by a Doctor.

c. A Practitioner should not advise a particular course of medical treatment , such as whether or not to undergo an operation or to take or not  take specific drugs. It must be left to the patient to make his own decision in the light of medical advice.

d. No Practitioner shall give a medical diagnosis to a client or patient. Diagnosis is the responsibility of the Doctor.

e. The Practitioner shall not engage in activities that are the practice of medicine and shall recommend that medical advice be obtained when the interest of any party requires it.  




22. It is essential that every Practitioner understands and observes the law as it relates to his or her current practice. Ignorance of the law relating to such practice is not acceptable in law as an excuse for non-compliance.   


23. The Law is enshrined in a series of Acts or Statutes principally associated with the medical and para-medical professions. In the case of doubt, the Practitioner shall state the facts to the Secretary of his/her Association and seek guidance.


24. In the light of legal provisions, the Practitioner's attention is specifically drawn to the following. Practitioners who fail to comply with this guidance may, and probably will, be guilty of a breach of the Law which could result in prosecution.




25. A parent or guardian who fails to provide adequate medical aid for a child under the age of 16 commits a criminal offence.  Hypnosis, Hypnotherapy, Neuro Linguistic Programming are not, at present, medical aid as defined by the Law and a Practitioner who treats a child whose parents refuse medical aid runs the risk of  being considered  as aiding  and abetting that offence. Where it is known that parents are NOT obtaining medical attention for the child, Practitioners are most strongly advised to secure the signature of the parent or guardian to the following statement:-


"I have been warned by (.....name of Practitioner....) that according to Law I should consult a Doctor concerning the health of my child"

Signed..........................................................(parent or guardian)

Signed by witness.......................................(signature of person witnessing)


This statement must be kept with the patient's records.            



26. It is illegal to:-

a) Practice dentistry

b) Treat sexually transmitted (venereal) diseases.

c)  Attend women in actual childbirth or within ten days thereafter.

d)  Sell herbs or herbal medicines except in a recognised place of business.

e)  Prescribe herbs, herbal medicine or drugs unless qualified to do so.

Note. With regard to the use of herbs and herbal medicines and the use of crystals,
incense and other similar aids to healing, the law is often vague. Psychotherapy, as practised within the Rowan Group of Practitioners and the Psychotherapy Division, does not include the use of such aids to therapy. Practitioners wishing to include such usages in the practise of psychotherapy are advised to take professional advice regarding their legal and insurable position.


27.  The rendering in an emergency of first aid for the purpose of saving life or relieving pain is permissible. What constitutes an emergency must be a question for the judgement of the individual Practitioner.



28.  All Practitioners, Master Practitioners, Trainers and other Members of the Rowan Group of Practitioners must be insured, preferably under the recommended Rowan Group of Practitioners Insurance Policy (the Smithson Mason Group Ltd) which is a comprehensive insurance. The policy covers practitioners as defined in Paragraph 1 and when they are carrying out their practice as defined in this Code of Conduct. It does not cover the practice of undefined therapies or any practice outside the United Kingdom.




This Code of Conduct is in no way intended to be definitive.                                 

Practitioners of the Rowan Group of Practitioners are expected to conduct their business of "Helping People " in compliance with  the mores, morals, ethics and laws of this land and in a manner which will uphold all the best traditions in therapy, keeping themselves up to date with any statutory or legislative changes at all times.



It is essential that all members abide by this Code of Conduct.

Failure to observe these standards, whether detected by any complaint from a member of the public, a client or patient of the Practitioner, another member or practitioner, or from any source, shall be investigated and may result in exclusion from membership of the Rowan Group of Practitioners.



New Pathways

The Modern Applied Psychology training arm of The Rowan Group, the trading name of Mr David Rowan, in the teaching, training, and delivery of any of the techniques and therapies herein referred to, with specific reference to Psychotherapy, or any discipline or approach which is considered to be beneficial for the well-being or development of the client, patient, or organisation receiving this.



Rowan Group of Practitioners, Psychotherapy Division

An Association of like-minded individuals whose objects are to:-

• Further the study and practice of the arts, theories, and practises of Psychotherapy.
• Regulate the activities of Members in accordance with the Code of Conduct and Constitution of the Group.
• Maintain standards of behaviour, conduct, and practise to those accepted by any present and future governing bodies concerned with the practise of Psychotherapy in the U.K. as defined herein.  
• Protect members of the public from any concerns relating to the conduct of Members.




The treatment of disease by psychological methods. The treatment of the human condition by the use, principally, of language, symbols, touches and/or associations so as to cause a deliberate and specified change in that condition.




Any person engaged in the process of seeking to effect remedial change in the human condition or engaged in processes intended to promote self improvement and/or development in another.  Generally, for the purpose of this Code, "Practitioner" will refer to any and every person working in therapy or growth work as a Member of the Rowan Group of Practitioners - Psychotherapy Division.




Soul, mind, mentality, character.




Any requested intervention which is aimed at changing an individual’s state-bound responses or reactions in a positive way.